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How Apprentago looks after your information.

Effective date: 25 August 2026 · Last updated: 25 August 2026

This Privacy Policy explains how DegreeApprenticeMedia LTD, trading as Apprentago (“Apprentago”, “we”, “us” or “our”), collects, uses, shares and protects personal information when people use:

  • the Apprentago website;
  • the Apprentago mobile application for iOS or Android (“the App”); and
  • Apprentago services for students and young people, schools, colleges, educators and employers.

DegreeApprenticeMedia LTD is registered in England and Wales under company number 14847961.

For most processing described in this policy, DegreeApprenticeMedia LTD is the data controller. In limited circumstances where a school or college instructs us to process personal information solely on its behalf, that organisation may be the controller and Apprentago may act as its processor.

A short explanation for young people

Apprentago helps you find apprenticeships and work experience, build and store a CV, track applications and work experience, and use career tools including an AI Coach.

Here are the important points:

  • We collect information you provide, including your name, email address, profile, CV and career activity.
  • If your account is linked to a school or college, authorised teachers can see your profile, CV, applications and work-experience log. They cannot see your AI Coach conversations.
  • If you submit an application inside Apprentago, we send the relevant employer your name, email address, profile and CV. Your school may also be included if it appears in your profile or CV.
  • If an opportunity sends you to an employer’s own website, Apprentago does not send your profile or CV merely because you open the link.
  • If you use your microphone with the AI Coach, your speech is converted into text. Apprentago does not retain the audio recording. The text becomes part of your AI conversation.
  • We use service providers, including Google Cloud and Google Gemini, to operate Apprentago.
  • We do not sell your personal information or use it for third-party advertising.
  • You can type to the AI Coach without giving microphone permission.
  • You can replace or delete your CV and delete your student account.

If anything in this policy is unclear, ask a trusted adult or contact us at admin@apprentago.com.

On this page

    1. Children and age

    IN PLAIN TERMS

    Apprentago is likely used by people under 18, but we don't yet check age at sign-up. If you're under 13, a parent or guardian needs to give consent on your behalf, and schools can never create your account for you — you make it yourself.

    Apprentago is designed for young people and is likely to be used by people under 18. We therefore aim to put the best interests of children first and provide age-appropriate information and protections.

    At present, Apprentago does not enforce a minimum age during registration.

    Where consent is the lawful basis for processing, a child under 13 cannot provide their own valid consent for an online service. Consent must instead be provided or authorised by a parent or person with parental responsibility.

    We may introduce age checks, age-appropriate experiences or adult authorisation where necessary. Schools cannot create student accounts by sending student lists to Apprentago; each student must create their own account.

    2. Information we collect

    IN PLAIN TERMS

    What we collect depends on how you use Apprentago — account details, your profile and CV, and anything you type or say to the AI Coach. Sensitive details like health, disability, ethnicity or religion are only collected if you choose to include them yourself.

    The information collected depends on how someone uses Apprentago.

    2.1 Account and identity information

    We may collect:

    • name;
    • email address;
    • login and authentication information;
    • account type;
    • school or college association;
    • date of birth, age or year group, where supplied;
    • postcode; and
    • information received from Google or Apple when a user chooses social sign-in.

    Information received through Google or Apple sign-in may include an account identifier, name and email address, depending on the user’s choices and provider settings.

    We do not receive a user’s Google or Apple password.

    2.2 Profile and career information

    We may collect:

    • profile information, career interests and preferences;
    • CVs and personal statements;
    • qualifications, skills and employment or education history;
    • apprenticeships and work-experience opportunities viewed or saved;
    • applications and interview information;
    • work-experience records, including employer, dates, hours and verification status; and
    • information entered into applications, profiles or work-experience logs.

    A CV or free-text response might contain sensitive information that a user chooses to include, such as information about health, disability, ethnicity or religion.

    Users should only include sensitive information where it is relevant and they are comfortable sharing it with the intended recipient.

    2.3 AI Coach and other AI features

    We collect:

    • typed prompts and messages;
    • transcripts created from speech;
    • AI-generated responses; and
    • feedback or actions connected with AI features.

    Depending on the feature, relevant profile, CV, interests, postcode, work-experience and application information may be used to personalise career guidance or opportunity matching.

    AI systems can make mistakes. AI outputs are intended to support, not replace, human judgement.

    Schools and employers cannot access a student’s AI Coach conversations unless the student separately chooses to share their contents.

    2.4 Microphone

    The App requests microphone access only when a user presses the control to speak to the AI Coach.

    Speech is converted into text promptly. Apprentago does not retain the audio recording. The resulting transcript is sent to Google Gemini as part of the AI conversation.

    Microphone access is optional. Users can:

    • deny microphone permission;
    • withdraw permission through their device settings; or
    • use the AI Coach by typing instead.

    2.5 CVs and file access

    When a user chooses to upload a CV, the App uses the operating system’s file picker.

    The App does not require access to the user’s entire device storage or photo library.

    Uploaded CVs are stored against the user’s Apprentago account. Users can replace or delete their CV at any time.

    2.6 Camera

    The App does not currently use the camera and does not request camera permission.

    If camera functionality is introduced in the future, we will explain its purpose before requesting access and update this policy and the applicable app-store disclosures.

    2.7 School, college and employer information

    For educator and employer accounts, we may collect:

    • staff names and work email addresses;
    • job titles;
    • organisation and business information;
    • business addresses;
    • communications with Apprentago;
    • vacancy and work-experience listings;
    • application-management activity; and
    • supporting documents, including insurance information where required.

    2.8 Website analytics and technical information

    With the user’s cookie consent, our WordPress website uses Google Analytics to understand how the website is used.

    This may involve processing:

    • IP address;
    • browser and device information;
    • referring pages;
    • pages visited;
    • visit times; and
    • approximate location derived from an IP address.

    Google Analytics is used on the website and not in the App.

    The App does not currently use advertising, cross-app tracking, push notifications, precise location or advertising identifiers.

    Our hosting and security systems may necessarily process basic network logs, including IP addresses, to deliver, troubleshoot and protect the service.

    3. How we obtain information

    IN PLAIN TERMS

    Most of what we hold comes straight from you. We also pull in listings from employers and public sources — sometimes with automated tools — and use AI to tidy those up, but that doesn't mean we've verified them.

    We obtain information:

    • directly from users when they register, complete a profile, upload a CV, use career tools, log work experience, apply for a role or contact us;
    • from Google or Apple when a user chooses the relevant sign-in option;
    • from linked schools or colleges where necessary to administer authorised use of the service;
    • from employers using Apprentago; and
    • automatically from website use through consented analytics and necessary technical logs.

    Opportunity information may be obtained from employers, public APIs and third-party websites through automated collection tools, including Python and Beautiful Soup.

    We may use AI to identify the apparent nature of an opportunity and edit, classify or summarise descriptions for a student audience.

    AI processing does not mean that an opportunity has been independently verified. Users should check the original listing and satisfy themselves—with support from a school, parent or guardian where appropriate—that an opportunity is genuine, accurate and suitable.

    4. How and why we use information

    IN PLAIN TERMS

    We use your information to run the platform, match you to opportunities, keep accounts secure, and support schools and employers — and we give extra weight to what's best for you if you're a child.

    We use personal information to:

    • create, authenticate and secure accounts;
    • provide apprenticeship and work-experience searches;
    • provide profiles, CV tools and application tracking;
    • provide interview and work-experience tools;
    • operate and personalise the AI Coach;
    • suggest relevant opportunities;
    • allow authorised schools to support linked students;
    • submit applications when a student chooses to apply;
    • provide educator and employer services;
    • respond to questions and provide support;
    • send necessary account, security and service messages;
    • troubleshoot, protect and improve Apprentago;
    • analyse website usage where analytics consent has been given;
    • prevent fraud, misuse and security threats;
    • comply with legal obligations; and
    • establish, exercise or defend legal claims.

    Depending on the circumstances, we rely on:

    • Contract: where processing is necessary to provide a requested service.
    • Legitimate interests: to operate, secure and improve Apprentago, support career activity, respond to enquiries and manage our organisation, where these interests are not overridden by individual rights.
    • Consent: for optional website analytics, device-level microphone permission, marketing and other activities where consent is required.
    • Legal obligation: where processing is needed to comply with applicable law.
    • Vital interests: in rare emergencies where processing is necessary to protect someone’s life.

    We give particular weight to the rights and best interests of children when assessing legitimate interests.

    Where special-category information is processed, we will also identify an appropriate condition under Article 9 UK GDPR.

    Safeguarding or public-task responsibilities belonging to a school do not automatically become Apprentago’s lawful basis. Where we process information only on a school’s documented instructions, the school is responsible for identifying its lawful basis and providing the required privacy information.

    5. Artificial intelligence

    IN PLAIN TERMS

    The AI Coach runs on Google Gemini and can see relevant parts of your profile to help you. It never makes hiring or recruitment decisions on its own — that's always down to the employer.

    We use Google Gemini to provide the AI Coach and other AI-supported functionality.

    Depending on the feature, information sent for AI processing may include:

    • a typed prompt or speech transcript;
    • relevant profile information;
    • CV information;
    • interests;
    • postcode;
    • work-experience history; and
    • application activity.

    We also use AI to help classify, screen, rewrite or summarise opportunity information obtained through APIs or third-party websites.

    We do not claim that AI inputs are anonymous merely because a name has been removed. A profile, CV or conversation may still contain information capable of identifying someone.

    Apprentago does not use the AI Coach to make a solely automated decision producing a legal or similarly significant effect on a student. Employers remain responsible for recruitment decisions.

    If this changes, we will provide additional information and safeguards before the processing begins.

    6. Who receives information

    IN PLAIN TERMS

    We don't sell your data or use it for adverts. Your school can see your profile, CV and applications — never your AI Coach chats. If you apply for a role, that employer gets your name, email, profile and CV.

    We do not sell personal information and do not share it for third-party behavioural advertising.

    6.1 Schools and colleges

    When a student links their account to a school or college, authorised staff at that organisation can see:

    • the student’s profile;
    • their CV;
    • roles they have applied for; and
    • their work-experience log.

    Schools cannot see AI Coach conversations.

    A school cannot directly delete a student’s Apprentago account, although it may contact us about safeguarding, inaccurate account linkage or records for which the school is independently responsible.

    6.2 Employers

    When a student submits an application inside Apprentago, we share with the employer:

    • the student’s name;
    • email address;
    • full Apprentago profile;
    • CV; and
    • school information where it appears in the profile or CV.

    The employer becomes independently responsible for how it handles application information it receives and should provide its own privacy information.

    Some opportunities redirect users to an employer’s external application website. Apprentago does not send the student’s profile or CV to that website merely because the student opens the link.

    Information entered on an external website is handled under that organisation’s privacy policy.

    6.3 Service providers

    We use service providers to operate and secure Apprentago, including:

    • Google Cloud Platform, for hosting, Cloud Run and database infrastructure;
    • Google Gemini, for AI processing;
    • Google Analytics, for consented analytics on our WordPress website;
    • Google, when a user selects Google sign-in; and
    • Apple, when a user selects Sign in with Apple.

    These are third parties even where they process information only on our behalf. We require appropriate contractual and data-protection safeguards where applicable.

    We may also use professional advisers and operational suppliers subject to confidentiality and data-protection obligations.

    6.4 Authorities and legal disclosures

    We may provide local authorities, combined authorities, funders or commissioning bodies with aggregated or anonymised statistics that do not identify individual users.

    We may disclose personal information where:

    • required by law;
    • necessary to protect someone’s vital interests;
    • necessary to investigate fraud or a security incident; or
    • necessary to establish, exercise or defend legal claims.

    7. Applications and applicant notice

    IN PLAIN TERMS

    Applying for a role sends your details to that employer. We're building a clearer confirmation screen for this moment — until then, applying shares what's listed below.

    Submitting an application is a user-directed disclosure to an employer.

    Before submitting an in-platform application, students should be shown:

    • the employer receiving the application;
    • the information being shared;
    • whether their CV is included; and
    • a clear confirmation button.

    Users should understand that submitting an application inside Apprentago sends the information listed in section 6.2 to the relevent employer and that if users wish for that data to not be shared, they should not submit an application.

    8. International processing

    IN PLAIN TERMS

    Applying for a role sends your details to that employer. We're building a clearer confirmation screen for this moment — until then, applying shares what's listed below.

    Our primary application database is hosted in Google Cloud’s europe-west2 region in London, United Kingdom.

    However, Google Gemini, authentication providers, analytics and other service providers may process information outside the United Kingdom.

    Where UK personal information is transferred to a country not covered by UK adequacy regulations, we use an approved transfer mechanism where required. This may include:

    • the UK International Data Transfer Agreement;
    • the UK Addendum to the European Commission’s Standard Contractual Clauses; or
    • another lawful transfer safeguard.

    Users can contact us for further information about relevant safeguards.

    9. Security

    IN PLAIN TERMS

    We use standard technical safeguards, but no system online is ever 100% secure, and we don't claim outside certifications we don't hold.

    We use technical and organisational measures designed to protect personal information, including access controls, secure cloud infrastructure and encrypted network connections.

    No internet transmission or storage system can be guaranteed to be completely secure.

    Google Cloud maintains its own security certifications. This does not mean that Apprentago itself is certified to ISO 27001 or SOC 2, and we do not make that claim.

    10. Data retention

    IN PLAIN TERMS

    We keep your information for as long as your account is active. Microphone audio is never kept. We're still finalising a fixed retention schedule for AI chat history.

    We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

    • Accounts, profiles, applications and work-experience records: retained while the account is active and then deleted or anonymised following account deletion, subject to limited legal, security, dispute and backup retention.
    • CV files: retained until replaced, deleted or the account is deleted.
    • Microphone audio: not retained by Apprentago after conversion to text.
    • AI transcripts and conversations: currently retained with the account without a fixed automatic expiry. Users may request deletion of their account and associated conversations.
    • Website analytics: retained in accordance with our Google Analytics configuration and the user’s cookie choices.
    • Legal and business records: retained for the period required by law or reasonably necessary for legal claims.

    We are reviewing AI-chat retention and intend to implement a defined retention schedule appropriate for children’s information. We will update this policy when that schedule changes.

    Deletion from active systems may not be instantaneous. Residual copies may remain temporarily in protected backups until overwritten through the normal backup cycle.

    Information that must be retained by law will be isolated and used only for the applicable purpose.

    11. Account and data deletion

    IN PLAIN TERMS

    You can delete your account and most of your data yourself, in the App or by emailing us. Anything already sent to an employer or held by your school is theirs to manage separately.

    Student users can initiate deletion from the account or settings area inside the App.

    Deleting the App from a device does not delete the user’s account.

    Users can also request deletion without using the App by:

    We may need to verify identity before completing a request.

    Account deletion normally covers information held by Apprentago, including:

    • account and login records;
    • profile;
    • CV;
    • application records;
    • work-experience records; and
    • AI conversations.

    We may retain limited information where required for a legal obligation, security, fraud prevention or legal claims.

    Information previously sent to an employer is held separately by that employer. The student may need to contact the employer directly. A school may also hold its own independent records.

    Schools cannot directly delete student accounts. Students can delete their own account or contact us. A parent or guardian may contact us on behalf of a child, subject to appropriate identity and authority checks.

    Apple requires apps supporting account creation to allow users to initiate deletion inside the app. Apple account-deletion guidance Google Play additionally requires an in-app route and a public web deletion resource. Google Play account-deletion requirements

    12. Individual rights

    IN PLAIN TERMS

    You have the usual data rights — see it, fix it, delete it, object to it. Email us to use any of them, and you can complain to the ICO if you're not satisfied with our response.

    Depending on the circumstances, UK data-protection law provides rights to:

    • be informed about how personal information is used;
    • receive a copy of personal information;
    • correct inaccurate or incomplete information;
    • request deletion;
    • restrict processing;
    • object to processing based on legitimate interests;
    • object to direct marketing;
    • receive certain information in a portable format;
    • withdraw consent at any time; and
    • request human intervention regarding certain solely automated decisions.

    These rights are not absolute, and legal exemptions may apply.

    To exercise a right, email admin@apprentago.com. We may request information necessary to verify identity. There is normally no fee.

    Individuals can complain to the Information Commissioner’s Office through ico.org.uk, although we would appreciate the opportunity to address the concern first.

    13. Cookies and website analytics

    IN PLAIN TERMS

    The website uses essential cookies plus optional Google Analytics, only with your consent. The App itself doesn't use Analytics at all.

    The website uses essential cookies required for security, login and core functionality.

    With consent, the website uses Google Analytics cookies to understand website usage. Users can accept or reject non-essential cookies using our cookie controls.

    Rejecting analytics cookies does not prevent use of the core App or website services.

    The App does not currently use Google Analytics, deliver advertising or send push notifications.

    14. Communications and marketing

    IN PLAIN TERMS

    We'll always send necessary account and security messages. Anything marketing-related needs your consent first, and you can unsubscribe at any time.

    We may send service messages necessary to operate an account, including security, support and important service updates.

    Where consent is required for marketing, we will obtain it and provide an unsubscribe option.

    Unsubscribing from marketing does not prevent necessary account or security messages.

    15. Changes to this policy

    IN PLAIN TERMS

    If this policy changes, we'll update it at this same page and change the date at the top. Big changes get an extra heads-up through the App, site or email.

    We may update this policy when our services, providers or legal obligations change.

    We will publish the updated policy at the same public URL and change the effective date above. If a change is significant, we will provide an appropriate additional notice through the App, website or email.

    Contact us

    Depending on the circumstances, UK data-protection law provides rights to information, correction and deletion — start here.

    Company

    DegreeApprenticeMedia LTD, trading as Apprentago

    Company number

    14847961

    Data protection contact

    Carlo Weaver

    Email

    admin@apprentago.com

    Address

    50 Marston Road, Ilford, Essex, IG5 0LY, United Kingdom

    Regulator

    Information Commissioner’s Office

    Effective date: 25 August 2026 · Last updated: 25 August 2026

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